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Content Strategist buy in US, Free Classifieds Ads

Anmelden

Position Description:

The Content strategist is focused on growing organic traffic to trekbikes. com by researching, creating, and publishing consumer-relevant content that is on-brand and aligns with business needs. The person in this role loves using data and analytics to drive new content creation from concept to publication. The best person for this role can work with multiple internal stakeholders to identify opportunities and make them reality. They re great at both setting goals and grinding out the work, while juggling asks from multiple stakeholders.

Position Responsibilities:

  • Grow organic search traffic to trekbikes. com by researching, creating, and publishing SEO-rich content that supports Trek business objectives.
  • Own landing page creation from identifying the core business needs, taking it through design, copy, and publication.
  • Provide feedback to web team on infrastructure opportunities to continue organic content growth.
  • Leverage PR and brand marketing opportunities to attract new visitors to tb. com.
  • Advise in marketing campaigns to maximize organic traffic for current business initiatives.
  • Assess existing site content and set a plan for optimization.
  • Set a roadmap for organic and evergreen content creation.
  • Understand how existing content relates and organize relatable content, as well as doing gap analysis and content audits for opportunities.
  • Build a Content Taxonomy strategy, including construction and ownership of metadata framework, Content mapping and modeling, and navigation and hierarchy creation

Position Requirements:

  • 4 or more years working for an active lifestyle brand.
  • Bachelor s in business, marketing, ecommerce, or relatable major.
  • Hands-on experience with Google Analytics.
  • SEO/SEM experience preferred
  • Experience with online publishing and editorial content search engine optimization.
  • Copywriting experience a major plus

We are an E-Verify employer.

For more information, please click on the following links: E-Verify Participation Poster: English / Spanish E-Verify Right to Work Poster: English Spanish


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